Creative Director

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Tampon instructions were scaring first-time tampon users, making using a tampon feel more like putting up a bookshelf than comfortable and convenient choice.

 

So we got Scarlett Moffatt to redesign them.

 

Credits

Creative: Eveline Johnson

Director: Eveline Johnson

Associate Creative Director: Ollie Williams

Creative Producer: Charlotte Morrin

Strategy: Eveline Johnson

Producers: Emily Duffield, Joanna Gutscher

Account Directors: Laura Meares, Hannah Kendall

Account Manager: Helen McManamon

DOP: Tansy Simpson

1st AD: Elle Lotherington

Runner: Rosie Percival

Talent: Scarlett Moffatt, Asa Ariyoshi, Dr Brooke Vandermolen

Edit, Design & Animation: Benedicte Berg, Patrick D'Arcy, Roberto Sommella, Lexi Lewis, Nikki Chadwick, Mischa Murray-King

 

Awards

Best Use of Insight - Campaign Media Awards, 2022​

Branded Content, Online & Socials - Campaign Media Awards, 2022​

Healthcare (Highly Commended) - Campaign Media Awards, 2022​

Best Use of Social - Digiday Marketing & Advertising Awards Europe, 2022​

The Creative Use of Media Award (Bronze) - Festival of Media Global Awards, 2022

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