Creative Director

Three Mobile wanted to get its swagger back with millenials and prove that #PhonesAreGood.

 

We knew that the biggest challenge facing us was the perception that phones are bad for our mental health, so we set out to prove that its not the technology that's intrinsically bad - it's how you use it that counts.

 

 To do this, we dreamt up Relaxing Stuff: a brand-new social channel as part of the LADbible ecosystem dedicated to unlocking the power of your phone to deliver moments of chill to your newsfeed. 

​

Subtitled "the most relaxing place on the internet", Relaxing Stuff curates the most oddly satisfying and relaxing content from across the internet alongside original episodic and hero content as part of an ongoing editorial strategy. 

​

​