Creative Director

Think! wanted less young men to drink drive.

​

Their research showed that shock tactics were no longer working and, instead, they needed to encourage peer-to-peer advice and sharing.

​

So we created Pintwreckers - a short, UGC-style compilation video - to empower mates to take more responsibility for their designated driver, reverse the negative impact of peer pressure and make them feel more comfortable sharing the advice with their mates.

​

The video was watched over 5 million times and received over 14,000 shares and started a wide-reaching conversation around the issue.

 

Someone in the comments even said the Marketing Manager at Think! should get a promotion. No word about the Creative though 🤔

​

​