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Lifesaving Reunions

The NHS wanted to increase the number of job applications from young people in the UK. So, to showcase the life-changing impact of a career within the Health Service, we reunited three patients with the NHS workers that saved their life.

Highlights

  • 18.5million people reached,  4.4m views  and 307k engagements.

  • 5% of people who watched the videos said they applied for a course to train for a role in the NHS.

  • 12% said they searched for a course to train for a role in the NHS 

  • 27% said they talked about the campaign with friends or family.

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Awards
Honouree, The Webby Awards
Highly Commended, The Drum Content Awards
Finalist, Campaign Brand Film Awards (Most emotional film)
Finalist, Campaign Media Awards

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