Creative Director

Netflix wanted to introduce a new 18-34 male audience to Narcos.

 

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Season 3 of Narcos premiered the day after Transfer Deadline Day.

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The SPORTbible audience love Transfer Deadline Day.

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So we added new subtitles to Spanish scenes from the series to make it appear as if the characters were reacting to the biggest stories of Transfer Deadline Day.

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14 million people reached and 5m views in 48 hours and a retweet from Emile Heskey later, everyone was very happy.