top of page
Creative Director
Deadline Dealings
Netflix wanted to introduce a new 18-34 male audience to Narcos.
Season 3 of Narcos premiered the day after Transfer Deadline Day.
The SPORTbible audience love Transfer Deadline Day.
So we added new subtitles to Spanish scenes from the series to make it appear as if the characters were reacting to the biggest stories of Transfer Deadline Day.
14 million people reached and 5m views in 48 hours and a retweet from Emile Heskey later, everyone was very happy.
bottom of page