Creative Director

KFC wanted to reinforce their taste credentials and 'drive the crave' amongst existing fans. Who better to showcase the overwhelming excitement of diving into a Bargain Bucket than people who’ve never eaten KFC before?  

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7.7 million views, countless Chris Eubank memes and no less than three articles on Bracknellnews.co.uk later, it's fair to say it was job done.

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Awards

 

Winner, Campaign Brand Film Awards
Finalist, Digiday Marketing & Advertising Europe Awards