Creative Director
How Hard Can It Be?
Amazon wanted to get more young people watching The Grand Tour.
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We knew there was one thing about The Grand Tour that the LADbible community would relate to above anything else: people doing stupid car-related sh*t for no reason.
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So we created a series of three videos, each inspired by the show's 'How Hard Can It Be?" tagline, which brought the spirit of The Grand Tour to life in a way only we know how.
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How hard can it be to eat Christmas dinner in the back of a moving 4x4? Very hard.
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How hard can it be to turn a Vauxhall Astra into a ping-pong table?
Easy, if you have no social life.
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How hard can it be to pimp your wife's car without her knowing?
Depends how much you value your marriage.
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Results
- 29 million views across all platforms.
- 335k engagements across all platforms.
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