Creative Director
How Hard Can It Be?
Amazon wanted to get more young people watching The Grand Tour.
We knew there was one thing about The Grand Tour that the LADbible community would relate to above anything else: people doing stupid car-related sh*t for no reason.
So we created a series of three videos, each inspired by the show's 'How Hard Can It Be?" tagline, which brought the spirit of The Grand Tour to life in a way only we know how.
How hard can it be to eat Christmas dinner in the back of a moving 4x4? Very hard.
How hard can it be to turn a Vauxhall Astra into a ping-pong table?
Easy, if you have no social life.
How hard can it be to pimp your wife's car without her knowing?
Depends how much you value your marriage.
Results
- 29 million views across all platforms.
- 335k engagements across all platforms.